Google AdWord

What you’ll learn

  • Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
  • Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
  • Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
  • Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
  • Advertise Your Products And Services Online Effectively
  • Monetize The More Than 6 Billion Daily Searches On Google
  • Boost Traffic and Increase Sales to Your Website

Requirements

  • For This Google AdWords Course you should have a website, landing page or Facebook page that you want to send traffic to.
  • BUT even if you don’t have a landing page or website yet, you should still enroll in this AdWords course to become an expert in pay per click advertising
  • All you need is a laptop, tablet or smartphone with an internet connection!
  • NO experience with AdWords required!

In this course you will learn:

  • How to set up your AdWords account from scratch 
  • The theory behind successful online advertising 
  • What keywords are and how to use them to your advantage
  • How to set up conversion tracking and how to track phone calls from your website
  • How to track sales, revenue and form submissions using Google AdWords
  • How to take advantage of competitor reports and customer data in your campaigns
  • How to write and A/B test your ads 
  • How to increase Quality Score and decrease your cost per click
  • How to structure your account, campaigns, ad groups and keyword lists for optimal results
  • How to analyze keyword data in Excel to gain deeper insight into your data
  • How to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses 
  • How to monitor your campaign performance on a regular basis 
  • How to spot trouble in your account and what you need to do to fix it 
  • How to understand your customers from a psychological level 

 …. and much much more! 

Unless you have the tools and the skill to manage your own successful Google AdWords campaign, you are going to continue to lose customers to your competition.

Once you complete this course, you will be able to create, develop and optimize a professional Google AdWords campaign that sends high quality traffic to your website, round-the-clock, 7 days a week.

Instructor: Arefin Sajib

IT Training